Mission
Welcome to Hart Beach, the ultimate spot in Scheveningen where the surf lifestyle comes alive 365 days a year! Our mission is simple: we bring people together for surf, honest food, rock & roll, and good vibes. We share our passion for the waves and, at the same time, cherish the sea with sustainable choices. Join our warm community, enjoy the ultimate beach life, and protect nature with us. Stay stoked, surf more!
About Hart Beach
Since 1971, Hart Beach has been a surfing family business. A concept, brought into being by father Etsko Schuitema, who dreamt of bringing together everyone who feels connected to the beach and surfing.
the best of the beach and the sea
Etsko's dream has been kept alive since 2004 by his two sons, Paul and Romke. What's more, with the current Hart Beach, they are realizing their own surfing dream: a place to come together and enjoy the best that the beach and sea have to offer.
From the First Wave in 1971 to the Heart of Scheveningen
1971
How it all began
Etsko Schuitema and his brother start a small Catamaran shop in the harbour of Scheveningen. This is soon expanded with surfwear and surf hardware – boards, fins, wetsuits.
1972
Mid 70s - development of O'Neill apparel and surfboards
In the mid-seventies, Etsko started experimenting with printing designs on T-shirts and sweaters under the brand name O'Neill. He was also busy developing O'Neill surfboards.
1979
Etsko launches O'Neill Europe
O’Neill Europe B.V. is officially founded. With this, Etsko lays the foundation for O’NEILL clothing and sportswear in Europe, which eventually grows into the global surf brand O’Neill.
1984
The birth of the HART brand
Etsko launches the brand HART. Under this name, he develops clothing, sportswear, and surfboards.
1990
First surf school in the Netherlands
Hart Beach starts as the first surf school in the Netherlands on Scheveningen beach.
1992
Nuclear activism
Surfers and team riders from HART are taking their boards to the political heart of The Hague.
They are jumping into the Hofvijver to protest against nuclear threats and ocean pollution.
2004
Circle of Love
Etsko unexpectedly passes away at the age of 57. The news is widely shared in the media. In his memory, family, friends, and the surfing community in Scheveningen form a giant 'Circle of Love' in the sea.
His sons, Paul & Romke, take over the company, continue his legacy, and develop Hart Beach into what it is today.
2010
Opening of Surf Shack
Hart Beach is expanding further. A SURF SHACK is being built next to the surf school on the beach, where burgers and soft drinks will be served.
2014
Year-Round Beach Club
The seasonal surf school is being transformed into the first YEAR-ROUND BEACH CLUB in Scheveningen. A surf village is being created on the beach, featuring a surf school, surf shop, restaurant, and event space.
2022
Skate Pool
Hart Beach is expanding further and growing its community by building a SKATE POOL and outdoor cinema.
Hart Beach surf team
This isn't just a group of surfers, this is the heartbeat of Hart Beach.
From technical barrels to powerful turns on the North Sea waves: this team represents the pinnacle of Dutch surf culture.
Frequently Asked Questions
Is a swimming certificate mandatory for participating in a surf lesson at Hart Beach?
Yes, to participate in a surfing or SUP lesson, you must have a swimming certificate.
How do I log in to my surf school account?
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Where are you located and where can I park?
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Until what time can I surf and what time do you close?
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Are you open in winter as well?
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