Baby & Kids SPF 50 Lotion 175ml - Sunscreen

Less is more, but only with the right active ingredients. That’s exactly what the founders, Jochem Hes and Sjoerd Trompetter, thought in 2013 when they had children. A whole new world opened up for them, but they also discovered that even baby care products contained harmful ingredients. Not quite what they’d had in mind.

So Naïf was born: a trustworthy, no-nonsense skincare brand for babies and children. Pure quality, containing only the ingredients a baby really needs. No chemicals, no bull****.