{"product_id":"creaturesproto-1-4-eco-tailpad-lime","title":"Creatures Proto 1.4 ECO TAILPAD","description":"\u003cdiv\u003e  \"The Biggest Revolution in Surf Traction Since its Invention!\"\u003cbr\u003e  \u003cbr\u003e  Durable The PROTO™1.4 combines enhanced durability with top performance, ultimately convincing the judges to award the design the Gold Award. They stated:\u003cbr\u003e  \u003cbr\u003e  \"The PROTO™1.4 Traction Pad challenges unsustainable manufacturing methods while improving the performance of traditional surf traction pads. Exceptional grip, comfort, and rebound capabilities ensure surfers connect optimally with their board and gain complete control over their movements.\"\u003cbr\u003e  \u003cbr\u003e  Technology PROTO™1.4 utilizes advanced technologies that drastically reduce waste production in the making of tail pads. Simultaneously, it provides a fully 3D, multi-directional traction pattern tailored to the shape of the surfer's foot. It is the greatest innovation in this field since the invention of grip in the 1970s.\u003cbr\u003e  \u003cbr\u003e  Award-winning innovation PROTO™1.4 was honored with 3 prestigious awards at the Surf \u0026amp; Boardsports Industry Association Awards in October 2023!\u003cbr\u003e  \u003cbr\u003e\u003cul\u003e\n\u003cli\u003e  Surf Accessory of the Year\u003c\/li\u003e\n\u003cli\u003e  Innovation of the Year\u003c\/li\u003e\n\u003cli\u003e  Environmental Award\u003c\/li\u003e\n\u003c\/ul\u003e  \"It's awesome to see PROTO™1.4, and Creatures in general, recognized in this way by our industry peers. The vote of confidence from store owners and other heavyweights helps validate our hard work behind the scenes. A huge thank you to the team who backs us!\" - Beau Campi, Creatures Head of Product \u0026amp; Brand.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/CtyXoeeCNzw?si=r-pjzJ1zM-5yzDsW\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e","brand":"Creatures","offers":[{"title":"Default Title","offer_id":56882546016634,"sku":"018340-lime","price":80.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/3126\/2842\/files\/creatures-proto-1-4-eco-tailpad_2000x2000_99646_68c8711b-abc6-462c-8b51-c9ca24422b03.jpg?v=1778666176","url":"https:\/\/hartbeach.nl\/en\/products\/creaturesproto-1-4-eco-tailpad-lime","provider":"Hart Beach","version":"1.0","type":"link"}